Sets the marketing standard. Shapes industry-leading campaigns and long-term vision. Influences company strategy and represents Flaviar as a marketing innovator.
What's expected
This level requires
15
to
20
years of experience in the preceding role at Flaviar, or a comparable role at another company. See the roles and competencies we want you to master at this level.
Skills & craft
Fully owns multiple marketing territories (e.g., CRM, SEO, Facebook, Google, Experiential, Etc) with deep expertise in at least 2 areas.
Aligns marketing vision to company strategy.
Broad bank of agencies, freelancers, and service-providers that provide outstanding solutions fast and competitive budgets.
Problem solving
Can identify/spot non-obvious problems, can find solutions to complex problems.
Understands choices and tradeoffs that extend beyond marketing.
Comfortable dealing with ambiguity.
Impact on the company
Deeply felt across the business.
Ultimately responsible for key strategic choices that deliver the bottom line.
Communication
Can present effectively to a range of internal and external audiences, including investors and media.
Inspirational at a company-wide level.
Collaboration
Resources projects appropriately and understands and manages impact across the organization.
Doesn’t shy away from productive disagreement
Ownership
Fully owns long-term projects and initiatives critical to business.
Owns not only personal results but also those of the team.
Whoa, what a career path this has been so far. We're so grateful to have you as one of our top Flaviaristas. But this is not the end, oh no. Here's a toast to our mutual growth, for years to come!
