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EXPERT
5
Marketing Principal
MANAGER
Marketing Principal

Owns multiple marketing territories. Leads large-scale initiatives and strategic campaigns. Connects marketing vision to company goals and drives long-term results.

What's expected

This level requires
7
to
10
years of experience in the preceding role at Flaviar, or a comparable role at another company. See the roles and competencies we want you to master at this level.

Skills & craft

  • Fully owns multiple marketing territories (e.g., CRM, SEO, Facebook, Google, Experiential, Etc) with deep expertise in at least 2 areas.
  • Aligns marketing vision to company strategy.
  • Can resource complex projects.
  • Ensures short & long term marketing effectiveness. 

Problem solving

  • Can identify/spot non-obvious problems, can find solutions to complex problems.
  • Understands choices and tradeoffs that extend beyond marketing.
  • Comfortable dealing with ambiguity. 

Impact on the company

  • Deeply felt across the business.
  • Ultimately responsible for key strategic choices that deliver the bottom line.

Communication

  • Can present effectively to a range of internal and external audiences, in speaking and writing.
  • Gives highly effective feedback that removes barriers and speeds timelines;   

Collaboration

  • Resources projects appropriately and understands and manages impact across the organization.
  • Doesn’t shy away from productive disagreement.

Ownership

  • Fully owns long-term projects and initiatives critical to business.
  • Owns not only personal results but those of team.
  • Steps in consistently to help others win.

People Management

Your next step

Expect to progress after
3
to
4
year(s) in the current role.

You're at the top

Whoa, what a career path this has been so far. We're so grateful to have you as one of our top Flaviaristas. But this is not the end, oh no. Here's a toast to our mutual growth, for years to come!