Owns a core marketing territory end-to-end. Develops multichannel campaigns, manages agencies, and aligns marketing tactics with business impact.
What's expected
This level requires
5
to
7
years of experience in the preceding role at Flaviar, or a comparable role at another company. See the roles and competencies we want you to master at this level.
Skills & craft
Fully owns a core marketing territory (e.g., CRM, SEO, Facebook, Google, Experiential, Etc) with deep expertise in at least 1 area and developing expertise in a second.
Develops multichannel marketing campaigns from scratch.
Can tie insight to action.
Manages agencies and external partners effectively.
Problem solving
Distills complex problems down to clear options; can quantify problems in financial / business impact.
Can scope costs of potential solutions.
Impact on the company
Drives many projects end-to-end.
Sets strategy and oversees multiple, critical components of larger projects.
Decisions and actions consistently show impact on the bottom line.
Communication
Can explain problems, options, and decisions succinctly.
Advocates for position effectively.
Asks effective questions.
Can give effective briefs and give feedback to collaborators.
Presents to senior/executive level stakeholders with some manager assistance.
Collaboration
Understands how decisions impact others.
Often simplifies work for others.
Able to agree and disagree productively.
Ownership
Can fully own medium-duration projects that have demonstrable impact on the business.
Whoa, what a career path this has been so far. We're so grateful to have you as one of our top Flaviaristas. But this is not the end, oh no. Here's a toast to our mutual growth, for years to come!
